SEO & Digital Marketing
& Full-Stack.
Our Process
Technical Audit & Baseline
We crawl the site, fix indexation, Core Web Vitals and schema issues, then lock in baseline rankings, traffic and conversion data so every later result is measurable.
Keyword & Channel Strategy
We map search demand by intent, prioritise keywords by difficulty and commercial value, and decide where SEO, Google Ads and paid social each earn their budget.
Build, Launch & Optimise
We ship on-page changes, content and ad campaigns, then run landing-page and CRO experiments to lift conversion rate from the traffic we are already winning.
Measure, Report & Scale
Monthly GA4 and Search Console reporting ties spend to leads and revenue, and we reallocate budget toward the keywords, audiences and pages that convert.
Traffic that converts, spend you can account for
Most agencies sell you rankings or clicks and stop there. erikservice connects search visibility, paid campaigns and on-page conversion into one funnel measured against the only number that matters: revenue.
Our Benefits
You get rankings backed by technical fixes, not just blog posts that never move position.
Your ad budget is managed against cost-per-acquisition and ROAS, not impressions and clicks.
You see exactly which keywords, campaigns and pages produce revenue, in plain-English reports.
SEO and paid media that work as one system
SEO and paid advertising fail when they run in isolation. A page can rank on page one and still convert at one percent; an ad campaign can win clicks and still bleed budget on the wrong landing page. erikservice treats organic and paid as a single acquisition system. Technical SEO clears the path for indexing and Core Web Vitals, content strategy targets the queries your buyers actually type, and performance campaigns on Google Ads and Meta capture demand you cannot rank for fast enough. Underneath it all sits clean GA4 and Search Console tracking, so we can see which channel earns each conversion and shift budget accordingly.
Once traffic is arriving, conversion-rate optimization decides whether it pays off. We run structured A/B tests on landing pages, headlines, forms and calls to action, using real visitor data rather than opinion to decide what wins. Small lifts compound: a landing page that moves from two to three percent conversion is a fifty percent gain on the same ad spend. That is why our reporting leads with cost per acquisition, return on ad spend and qualified leads, not raw sessions, and why we review and reallocate budget every month instead of setting campaigns and forgetting them.
Our Approach
We treat marketing as an experiment loop, not a fixed deliverable. Every change is measured against your baseline, and budget follows evidence rather than habit.
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Intent over volume
We chase the keywords and audiences that signal buying intent, not the biggest search numbers that never convert.
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Measured against revenue
Every campaign and page is judged on leads, cost per acquisition and ROAS, with the tracking set up to prove it.
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Always testing
Continuous CRO and ad experiments mean the funnel keeps improving long after the initial launch.
Your questions, answered.
Technical and on-page fixes can show movement within four to eight weeks, but competitive rankings and compounding organic traffic typically take three to six months. We pair SEO with paid campaigns precisely because paid delivers leads in the first weeks while the organic gains build.
SEO earns ongoing organic visibility in Google's unpaid results and compounds over time, while paid campaigns on Google Ads and Meta buy immediate, controllable traffic. We run them together so you capture demand now through ads and reduce reliance on paid spend as organic rankings strengthen.
You get a monthly report built from GA4 and Google Search Console, covering rankings, organic and paid traffic, conversions, cost per acquisition and return on ad spend. We focus on leads and revenue rather than impressions, and the report comes with a plain-English summary of what changed and what we are doing next.
There is no fixed minimum, but paid campaigns need enough budget to gather statistically meaningful data, so we usually recommend starting in a range that lets us test at least two audiences and creatives. We will tell you honestly during the strategy stage whether your budget is better spent on ads, on SEO, or split between them.
Yes. Conversion-rate optimization works on your existing pages through targeted A/B tests on headlines, layouts, forms and calls to action, so you gain more conversions from the same traffic without a full rebuild. We start with the highest-traffic pages where small percentage lifts produce the largest revenue gain.