Content Creation
& Full-Stack.
Our Process
Voice and Content Audit
We pull apart your existing content, competitors, and audience data to define a voice guide, messaging pillars, and the formats worth investing in.
Editorial Planning and Scripting
We map a content calendar by channel and write the scripts, hooks, and copy outlines so every asset has a clear job before anything is designed.
Production and Design
Writers, designers, and motion editors produce the actual assets in Figma, Adobe Premiere, and After Effects, packaged in on-brand templates ready for each platform.
Publish, Measure, Iterate
We ship on schedule, track saves, watch-time, and conversion per piece, then double down on the formats and angles that earn the most attention.
Content that earns attention instead of buying it.
Feeds are crowded and attention is the real currency. We make content sharp enough to stop the scroll and consistent enough to compound over time.
Our Benefits
We write to a documented voice guide, so a year of content still sounds like one brand and not ten freelancers.
Every asset is briefed against a goal and a metric, so you are buying attention and conversion, not just post count.
Copy, design, and motion live under one roof, so a campaign idea becomes a caption, a carousel, and a video without three vendor handoffs.
From a single voice to a full content engine
Most content problems are not creative problems, they are system problems. Posts go out with no shared voice, copy contradicts the website, and video gets made because the calendar demanded it rather than because it had a point. erikservice fixes the system first. We define your messaging pillars and voice guide, then build repeatable templates and scripts so every writer, designer, and editor is pulling toward the same brand and the same goals.
On top of that foundation we run the day-to-day production: long and short-form copy, landing page and email messaging, social carousels, campaign key visuals, motion graphics, and the microcopy that guides users through your product. Each piece is briefed against an outcome, whether that is saves and shares at the top of the funnel or sign-ups and sales at the bottom. The result is a content engine that ships reliably and gets sharper every month, not a pile of one-off deliverables.
Our Approach
We treat content as a product with a job to do, built on a documented voice and measured against real engagement and conversion rather than reach for its own sake.
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Strategy before assets
We lock the voice, pillars, and channel plan first so production never devolves into guessing what to post.
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One team, every format
Copywriters, designers, and motion editors collaborate on the same brief so words, visuals, and video stay in sync.
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Measured and iterated
We track performance per piece and reinvest in the hooks, formats, and angles that actually move the metric.
Your questions, answered.
We cover copywriting and messaging, social and campaign assets, short-form video and motion graphics, product and UX writing, and the editorial strategy that ties them together. In practice that means landing page and email copy, social carousels and captions, campaign key visuals, 15 to 60 second video edits, and in-product microcopy, all built from one voice guide.
Most engagements run a one to two week discovery and voice phase, after which first drafts of copy and design concepts land within the following week. Once the calendar and templates are in place, ongoing content typically ships in weekly or biweekly batches so you always have a queue of approved assets ready to publish.
Yours. We start by auditing your existing content and interviewing your team to build a documented voice guide with tone rules, vocabulary, and do and do-not examples. Every writer and editor works from that guide, so output stays consistent even as the volume and the people behind it scale.
Both, and you can start with either. Some clients need only execution against an existing plan, while others want us to own the content strategy, calendar, and voice from scratch. We are happy to slot into your current workflow or run the entire engine, including planning, scripting, production, and publishing.
We brief every piece against a goal and a metric before it is made. Top-of-funnel content is judged on saves, shares, and watch-time, while conversion content is tracked on click-through, sign-ups, and sales. We review performance on a regular cadence and shift the calendar toward the formats and angles that are clearly earning attention.